Who invented airheads




















After many tests, they found that Mylar you know, the stuff those metallic, helium filled balloons are made of did not stick to the candy. Steve Bruner knew, thanks to his marketing background, that for a name to stick around and do so quickly, it has to be familiar sounding. Airheads is now one of the largest non-chocolate confections in North America. Source: Candy Crate. Airheads come in flat bars, soft filled bites, big bars, bites, Xtremes belts, Xtremes bites, and pops.

They come in flavors like cherry, grape, watermelon, green apple, white mystery, rainbowberry, and bluest raspberry to name a few. Well, this was part of a marketing ploy to keep the product flexible in all markets.

The east coast favors strawberry, the mid-US favors cherry. By not declaring a flavor, Airheads was being inclusive to all markets. Today, Airheads are produced in Erlanger, Kentucky and what gives the plant away has nothing to do with signage but everything to do with scent. Whichever flavor the Airheads plant is producing that day fills the air with the aroma. When Forrest Mars returned to the United States to make these candies, he recognized that he needed a steady supply of chocolate.

At the time, Hershey was a major supplier of chocolate to other businesses and was run by a man named William Murrie. According to corporate history , Hershey chemists had been working on a new peanut candy bar.

As they were testing it, someone said "that's a good bar" which Milton Hershey misheard as "Mr. Harry Burnett Reese started working for the Hershey Chocolate Company in as a dairy farmer, but after leaving and returning to Hershey's a few times over the following years, Reese set out on his own. His great peanut butter cup invention was supposedly inspired by a store owner who told him that they were having difficulties with their supplier of chocolate-covered peanut butter sweets. Skittles originated in the United Kingdom, where "skittles" is a type of bowling , either on lawns or on a tabletop in pubs.

The phrase "beer and skittles" emerged to describe pure happiness now more commonly seen in "life is not beer and skittles".

So the name for the candy likely emerged to associate it with fun. The candy bar was named after the Mars family horse. The Mars family was very into horses, even naming their farm the Milky Way Farm —which produced the Kentucky Derby champion Gallahadion. The Toblerone is a portmanteau of the candy inventor—Theodor Tobler—and torrone, a name for various Italian nougats.

The official story is that in the late 19th century, Leo Hirschfeld invented the Tootsie Roll—Tootsie coming from his daughter's nickname. But the Candy Professor has blown multiple holes in the official story, finding evidence from patents to trademark filings that show Tootsie Rolls came into existence circa And as for the Tootsie?

The Candy Professor has also found that the company that applied for those trademarks had an earlier product called Bromangelon that had as a mascot the character "Tattling Tootsie.

The meaning behind Twix has been lost to time and marketing. But the general consensus is that it's a portmanteau of twin and sticks stix , or possibly twin and mix. One of the definitions the Oxford English Dictionary gives is "To twirl, twist; to turn round; to form by twisting. The popular patties were originally created by the York Cone Company out of York, Pennsylvania, which made ice cream cones before going all in on their new invention.

Our Candy Explore your favorite Airheads flavors! Find Near You Buy Now. Nothing beats the tremendously tangy, playfully delicious chew of the original Airheads. Every handful of Airheads Bites has more of the Airheads flavors you love. The future of flavor has arrived.



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