Next Up on Recode. The Latest on Vox. How a simple solution slashed child mortality in rural Kenyan villages By Dylan Matthews. Why Biden has disappointed on immigration By German Lopez. Hating work is having a moment By Rani Molla.
The analogy she used was a comparison between shopping at Walmart vs. You go to Walmart for milk or toilet paper, you take the self-checkout and you get out of there as quickly as you can. But Target. Ahhhh, Target. We wander the aisles, looking at the decorations and the furniture. We look at the dishes, the bed comforters and pillows, and we spend two times as long as we need to simply because we are drawn to all the beauty.
And these two platforms are similar. But Pinterest is like Target. Facebook is very much a place of interaction. Facebook is a social media site. Pinterest is a search and discovery platform. The average shelf life of a status post on Facebook is minutes.
And while some may say the shelf life of a pin is 90 days, I disagree. I have clients who have had pins remain steady for up to a year or two. They may fall seasonally, but then they rise back to the top again. The way the feed is currently set, you may see a status once and never see it again. Whereas pins continue to rise to the top over and over. The long-term exposure of pins is so much greater than that of a status post on Facebook. There are no residual effects from a Facebook ad.
There is nothing evergreen about Facebook ads. They are only available during the campaign. Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. In March, Compete. Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.
Online stores such as fashion, boutiques, homewares and gift stores can take advantage of this to drive commerce as their products are highly visual and more likely to be shared.
Source: Pinterest. Pinterest came under fire for gender and race discrimination last year. The company has also made several recent appointments of women of color to its board of directors, executive team and other leadership posts.
The company also added a way for retailers, advertisers and creators to self-identify, allowing the company to showcase their content in the Today tab, Shopping Spotlights and The Pinterest Shop.
Women have always outranked men on Pinterest. When it comes to their advertising audience, the gender breakdown looks a little different. In terms of generational demographics, Pinterest saw the most growth last year with Gen Z. According to Pew Research Center , anyone born after is considered a part of this generation. Knowing what makes a Pinner pin is often what separates a good marketing strategy from a mediocre one. To support the growth, the company recently introduced Pinterest Premiere ad packages, which are set up to bolster the targeting and reach of video campaigns.
Why does this matter? It means that Pinners are open to discovering new products and ideas. While people use Pinterest in different ways, a significant percentage of Pinners are planners.
Often, people come to the platform when they are in the early stages of a project or purchase decision. What kinds of boards were people creating? Some new trends also rose to the fore.
0コメント