When do flyers come out

Today's Top Flyers. Grocery See All. Farm Boy Flyer. Loblaws Flyer. Ambrosia Natural Foods. Healthy Planet Flyer. Longo's Flyer. Walmart Flyer. Sobeys Flyer. Highland Farms Flyer. No Frills Flyer. Rexall Flyer. The Sweet Potato. Food Basics Flyer. Giant Tiger Flyer. Metro Flyer. Adonis Flyer. H Mart Flyer. Henry's Flyer. Staples Flyer.

The Source Flyer. JBs Power Centre Flyer. Teletime Superstore Flyer. Lastman's Bad Boy Flyer. Surplus Furniture and Mattress Warehouse Flyer. JYSK Flyer. Kitchen Stuff Plus Flyer.

Len's Mill Stores Flyer. Canadian Tire Flyer. Industry observers say it could be the global pandemic that finally sounds the death knell for the time-honoured marketing tool. The decline of paper flyers has been ongoing since digital versions gained in popularity, but amid the pandemic some retailers are flirting with a wider phase-out of the format. Last month, a number of brands owned by Loblaw Companies Ltd.

Once that change took shape, the company went a step farther by announcing plans to permanently stop producing paper flyers for several of its chains, including No Frills, Real Canadian Superstore and Maxi.

Spokesperson Catherine Thomas described the move as "transitioning" into a digital medium, as promotions shift to online spaces and through the PC Optimum app, which includes a weekly digital flyer. Canadian Tire began testing the fate of its own flyers on Friday when it notified customers that it had "temporarily paused" distribution in Ontario, while shoppers outside the province would be handed single-use paper copies at stores upon request.

Elsewhere, a representative for Montreal-based grocer Metro Inc. Sobeys and Safeway owner Empire Co. The decision by Loblaw to reduce its flyer production could influence others in the industry to reconsider how they allocate their marketing budgets, said Brynn Winegard, a marketing and retail analyst.

She pointed to a growing number of shoppers across all demographics who use their phones to compare competitor's prices while in a particular store, making the traditional flyer less effective from the perspective of retailers. Add to that the financial uncertainties for businesses operating in a pandemic, and Winegard expects more retailers will adopt a "pivot or perish" instinct as they search for ways to eliminate costs.